Anobit former CEO about Apple corporate culture: try to outdo each other the pursuit of excellence

    
Beijing, January 10, all high-tech companies will claim that they firmly believe in staff, team cooperation and "transparency" noble ideals; but in practice, the culture of these firms will make an mobile dvr important difference. For example, as Israel Anobit, former Chief Executive of Flash components manufacturer yanier·maisiluosi (Ariel Maislos) as has been said, the difference between Intel and Apple: "they say, Intel inside is filled with paranoia, while in Apple, ' they will constantly try to outdo each other. ’”

On the maisiluosi in the unique position, to know what is happening inside Apple: Apple price of us $ 390 million purchase Anobit later, he had worked in the company for about a year. Last month, the maisiluosi from Apple's departure, said reasons for departure from Office for personal reasons – but there are rumours, real because he is planning to create a new startup.

Although maisiluosi are working for Apple never discussed issues relating to the company, but now he no longer is Apple staff, meant that he was able to speak car dvr freely about his life in Apple, you may be able to talk about him and Anobit team after the completion of merger and acquisition transactions in the development of the technology. Recently, Israel semiconductor Club (Israel Semiconductor Club) sponsored the meeting, maisiluosi and Tel Aviv (Tel Aviv) an audience to share their own experience.

A series of startups

Maisiluosi was a serial entrepreneur, Anobit is the fourth venture capital company he created (he founded the second startup Passav é has been sold in 2006 to the chip maker PMC-Sierra, costs about US $ 30 million, the company he co-founded with some comrades, when they were only 20-somethings). Passav é and Anobit, maisiluosi has also created an online advertising technology company named Pudding, "but basically, we were sold at Passav é Anobit is created later. "He said. "On how to improve the terms of some of the major problems in the area of Flash technology, we have more than one idea at that time. ”

Those improvements are made based on the company's patent portfolio, one technique is to extend the life of many consumer devices use MLCNAND. "I and Ofir Shalvi (Anobit co-founder, another co-founder of the company is yihude·wensitan (Ehud Weinstein)) took 1.5 years to find a solution. "Maisiluosi said.

So, how does the Apple deal was coming? "We were looking for a special milestone, or sale of the company. "Maisiluosi in relation to the three co-founder was. "We have is a serial entrepreneur, has had numerous experiences of the sale of the company, so we have enough funds to finance the company at on their own, there is no need to sell Anobit. We go all out to carry out their own work, not hesitant. ”

But vehicle dvr turns out that Apple is interested in Anobit is. "We have established a very close cooperation with Apple. "Maisiluosi said. "When you when you are working for in the Flash memory industry, to some extent, it's hard not opposite to meet with Apple, whether as a partner, or as a customer – and they are also very large customers. We have established a very good relationship with them, both companies enjoy each other. ”

Everything you do must be amazing

In 2010, Intel invested 32 million in a financing round in Anobit – close to half of the total funds raised by the latter-so maisiluosi is also very familiar with Intel's culture. Intel engineers will be assigned to the task, and is appreciated due to their ingenuity and creativity, he said, while in Apple, engineers need to be "game" winner. "Apple, you have to run forward, to keep his place, where everyone has high expectations. Apple hopes that everything you do is amazing. ”

"At Intel, is a completely different story, where nobody would expect you to do this ' amazing '. mobile dvr "Maisiluosi said, while Intel does for those in" in-game got A+ "engineer awards.

Maisiluosi believes that Apple will exist within such an unusually strong pressure, Apple in the late 1990 of the 20th century experienced "near-death experience" results. The late Apple co-founder Steve Jobs (Steve Jobs) in ahead of the 1997 return to the company as Chief Executive, there are rumors that Apple was just short of three months insolvency, this experience on Apple now for business operations, remained a deep impact. "Intel has encountered crises, then ' came '. "Maisiluosi says, this" rebirth "experience brought confidence to Intel officials, to believe that the company can continue to survive.

The other hand, Apple, "no one could imagine the future of the company will go bankrupt"; in order to ensure that such consequences never occurred,car dvr company culture requires employees to achieve performance of individual excellence, its much higher than Intel or any other company staff requirements. Maisiluosi believe that, precisely because of these standards will make Apple look today. "Ever since the crisis, Apple has encountered a number of important and decisive moment. "He said. "It is a strongly focused on their own goals on the company, there was an amazing experience. ”